Ducati has once again proven its prowess in the world of two-wheeled engineering and design, as the Hypermotard 698 Mono RVE was crowned the “Most Beautiful Motorcycle” at the prestigious EICMA 2023.
The award, a testament to Ducati’s dedication to excellence, was decided by a public vote at the International Bicycle, Motorcycle and Accessory Exhibition held in Milan.
The contest, a collaborative effort since 2005 between the Italian magazine Motociclismo and EICMA, has seen Ducati triumph for the twelfth time in its history.
Garnering over 35% of the approximately 25,500 votes, the Hypermotard 698 Mono RVE stood out among its competitors, both at the show and online.
Andrea Ferraresi, Director of the Centro Stile Ducati, proudly received the accolade on Sunday, November 12, marking a significant achievement for the Borgo Panigale company.
We are proud to announce that the Ducati Hypermotard 698 Mono RVE has won the “Moto più bella” (Most beautiful bike) of EICMA 2023!
— Ducati (@DucatiMotor) November 12, 2023
See more here – https://t.co/KYhXcynOVb #EICMA #Ducati pic.twitter.com/9xChlXyBzr
This victory was further sweetened by Ducati’s exceptional performance at the Malaysian Grand Prix, where Enea Bastianini, Alex Marquez, and Pecco Bagnaia dominated the podium, contributing to Ducati’s record-tying MotoGP season.
The EICMA 2023 event was a resounding success, attracting hundreds of thousands of visitors.
Ducati’s stand was a major highlight, showcasing not only the award-winning Hypermotard 698 Mono RVE but also the Panigale V4 SP2 30th Anniversary 916, which sold out its 500 units in just three days.
The event also featured the entire Multistrada family, including the new V4 S Grand Tour and V4 RS, as well as the DesertX Rally and the DesertX in “RR22” livery.
The Scrambler models – Icon, Full Throttle, and Nightshift – drew considerable attention, alongside the new e-MTB Powerstage RR.
Related: Benelli’s Exciting Showcase at EICMA 2023: The 2024 Lineup
Visitors were treated to an array of Ducati’s finest, including the Superbike World Champion Panigale V4 R, and the DesmosediciGP, both presented in a special yellow livery.
The V21L electric prototype was also showcased, captivating the audience with its unique design inspired by Ducati’s sporting history.
Further to the display of exceptional motorcycles, Ducati enlivened the EICMA MotoLive stand and outdoor area with various events and appearances by numerous guests and friends of the brand.
With this remarkable achievement at EICMA 2023, Ducati sets its sights on the next big event, the World Ducati Week 2024, scheduled for July 26-28 at the Misano World Circuit “Marco Simoncelli”.
This event promises to be another exciting showcase of Ducati’s innovation and passion for motorcycling.
Ahtsham Younas is a passionate blogger and content writer. He loves to ride motorcycles and learn the mechanical process behind the motorcycles.
He has been writing articles in the motorcycle industry since 2019 and has learned many things about motorbike niches.
